{"title":"250g Whole Coffee Beans","description":null,"products":[{"product_id":"roc-coffee-beans-organic-ethiopian-yirgacheffe-light-roast-whole-bean-250g","title":"Organic Ethiopian Yirgacheffe Medium Roast Whole Bean 250g","description":"\u003cp data-start=\"105\" data-end=\"575\"\u003eStart your day with a cup that awakens depth and elegance. Our Organic Ethiopian Yirgacheffe Chelchele Grade 2 Natural is a refined and expressive coffee sourced from the village of Chelchele in the renowned Yirgacheffe region of Ethiopia. Grown at high elevations between 1900 and 2200 meters above sea level, this coffee thrives beneath the natural canopy of Enset, Albizia, Acacia, Militia, and Polyscias trees in fertile, clay rich soil that nurtures exceptional quality.\u003c\/p\u003e\n\u003cp data-start=\"577\" data-end=\"902\"\u003eCultivated using organic practices by smallholder farmers and plantation farms, this offering comes from Azeb Tadesse Coffee Supply and reflects the heritage and craftsmanship Yirgacheffe is known for. Classified as Grade 2 specialty coffee, it meets Ethiopia’s highest standards for both physical quality and cup excellence.\u003c\/p\u003e\n\u003cp data-start=\"904\" data-end=\"1185\"\u003eProcessed using the natural dry method at the Chelchele Coffee Station, only the ripest cherries are hand selected before being sun dried on raised beds for 12 to 15 days. This careful process allows the fruit to fully mature around the bean, creating a layered and expressive cup.\u003c\/p\u003e\n\u003cp data-start=\"1187\" data-end=\"1470\"\u003eThis natural processed coffee delivers vibrant notes of tropical fruit and ripe plum, balanced with warm brown spice, floral hibiscus, and a smooth black tea finish. It is elegant, aromatic, and complex, perfect for those who appreciate a nuanced and fruit forward coffee experience.\u003c\/p\u003e\n\u003cp data-start=\"1472\" data-end=\"1593\"\u003eRoasted with precision in Southwest Florida to highlight its natural character, this coffee is more than a beautiful cup.\u003c\/p\u003e\n\u003cp data-start=\"1595\" data-end=\"1740\"\u003eIt is not just coffee. It is a movement. A greater mission bringing hope to the hurting, freedom to the bound, and transformation to the nations.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFlavor:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eTropical Fruit, Plum, Brown Spice, Hibiscus, Black Tea\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBody:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eLight\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAcidity:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eBright\u003c\/p\u003e","brand":"ROC COFFEE ","offers":[{"title":"Default Title","offer_id":53767638319407,"sku":null,"price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/2525\/2911\/files\/C48AAA93-4D1B-4045-B91B-ABC54DA694C9_3cd7e0e6-96a4-4549-b591-7c9f8828a591.jpg?v=1771708843"},{"product_id":"roc-coffee-beans-organic-ethiopian-guji-light-medium-roast-whole-bean-250g","title":"Organic Ethiopian Guji Light-Medium Roast Whole Bean 250g","description":"\u003cp data-start=\"0\" data-end=\"394\"\u003eStart your day with a cup that awakens depth and elegance. Our Organic Ethiopian Guji Uraga is a refined and expressive coffee sourced from the Koba area of the Uraga district in Ethiopia’s celebrated Guji Zone. Grown at high elevations between 2000 and 2250 meters above sea level, this coffee develops slowly in the cool highland climate, producing exceptional clarity, aroma, and complexity.\u003c\/p\u003e\n\u003cp data-start=\"396\" data-end=\"830\"\u003eProduced at the Guji-Uraga washing station operated by Kuri Mountain Coffee under the leadership of Habtamu Fekadu Aga, this lot represents the work of approximately 450 small-scale farmers cultivating traditional garden coffee across nearly 500 hectares. The surrounding landscape features rich loamy soil and mountainous terrain adjacent to Dimtu Ambella and Yirgacheffe, conditions that are ideal for producing world-class Arabica.\u003c\/p\u003e\n\u003cp data-start=\"832\" data-end=\"1194\"\u003eVibrant, floral, and citrus-driven cup profiles are cultivated using organic practices by dedicated smallholder farmers, this offering reflects generations of agricultural knowledge and craftsmanship.\u003c\/p\u003e\n\u003cp data-start=\"1196\" data-end=\"1464\"\u003eEthiopia is widely regarded as the birthplace of coffee, and beans from the Guji region are especially known for their lively acidity, floral aromatics, and layered sweetness. Each harvest expresses the unique character of the land, climate, and people who produce it.\u003c\/p\u003e\n\u003cp data-start=\"1466\" data-end=\"1764\"\u003eRoasted with precision in Southwest Florida to highlight its natural brilliance, this coffee delivers a bright and elegant cup with notes of apricot, pineapple, lime, rose hips, and black tea. Its light body and vibrant acidity create a clean, refreshing finish that is both delicate and memorable.\u003c\/p\u003e\n\u003cp data-start=\"1766\" data-end=\"1917\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cem\u003eThis is more than a cup of coffee. It is an invitation to experience one of the world’s most distinctive origins, crafted with care from seed to roast.\u003c\/em\u003e\u003c\/p\u003e","brand":"ROC COFFEE","offers":[{"title":"Default Title","offer_id":54247169589551,"sku":null,"price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/2525\/2911\/files\/2967A664-B48F-45B4-875F-20B48A89DD5C.png?v=1771708843"},{"product_id":"organic-ethiopian-guji-light-medium-roast-whole-bean-250g-copy","title":"Brazil Medium Roast Whole Bean 250g","description":"\u003cp data-start=\"0\" data-end=\"495\"\u003eStart your day with a cup that embodies warmth, balance, and enduring richness. Our Brazil Cerrado\u003cstrong\u003e \u003c\/strong\u003eis a smooth and comforting coffee sourced from the renowned Cerrado region in the southwest of Minas Gerais, one of Brazil’s most respected areas for specialty coffee production. Grown at elevations between 900 and 1250 meters above sea level, these beans mature under abundant sunshine and clearly defined wet and dry seasons, conditions that create exceptional consistency, sweetness, and body.\u003c\/p\u003e\n\u003cp data-start=\"497\" data-end=\"978\"\u003eCultivated on expansive farms across the vast Cerrado plateau, this coffee reflects both advanced agricultural practices and the deep-rooted expertise of Brazil’s coffee producers. The region’s relatively flat terrain allows for precise harvesting methods, ensuring uniform ripeness and dependable quality from harvest to harvest. Beneath this landscape lies a rich tropical savannah ecosystem that sustains fertile soils and contributes to the coffee’s signature smooth character.\u003c\/p\u003e\n\u003cp data-start=\"980\" data-end=\"1360\"\u003eBrazil has long been recognized as the world’s leading coffee producer, and Cerrado coffees are especially valued for their approachable profile, low acidity, and full, rounded mouthfeel. This natural process lot allows the coffee cherries to dry with minimal intervention, concentrating natural sugars and developing deep, comforting flavors that define classic Brazilian coffee.\u003c\/p\u003e\n\u003cp data-start=\"1362\" data-end=\"1695\"\u003eRoasted with precision in Southwest Florida to highlight its inherent sweetness and body, this coffee delivers a rich, velvety cup with notes of baker’s chocolate, brown sugar, toasted walnut, and dried plum. Its smooth texture and gentle acidity create a balanced finish that is both satisfying and easy to enjoy throughout the day.\u003c\/p\u003e\n\u003cp data-start=\"1697\" data-end=\"1859\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cem\u003eThis is more than a cup of coffee. It is an invitation to experience one of the world’s most dependable and beloved origins, crafted with care from farm to roast.\u003c\/em\u003e\u003c\/p\u003e","brand":"ROC COFFEE","offers":[{"title":"Default Title","offer_id":54275403710767,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/2525\/2911\/files\/D184EA9B-3AB6-4D78-ACA3-9DCF9C68560E.png?v=1771708844"},{"product_id":"wholesale-brazil-medium-roast-whole-bean-250g","title":"WHOLESALE Brazil Medium Roast Whole Bean 250g","description":"\u003cp data-start=\"0\" data-end=\"495\"\u003eStart your day with a cup that embodies warmth, balance, and enduring richness. Our Brazil Cerrado\u003cstrong\u003e \u003c\/strong\u003eis a smooth and comforting coffee sourced from the renowned Cerrado region in the southwest of Minas Gerais, one of Brazil’s most respected areas for specialty coffee production. Grown at elevations between 900 and 1250 meters above sea level, these beans mature under abundant sunshine and clearly defined wet and dry seasons, conditions that create exceptional consistency, sweetness, and body.\u003c\/p\u003e\n\u003cp data-start=\"497\" data-end=\"978\"\u003eCultivated on expansive farms across the vast Cerrado plateau, this coffee reflects both advanced agricultural practices and the deep-rooted expertise of Brazil’s coffee producers. The region’s relatively flat terrain allows for precise harvesting methods, ensuring uniform ripeness and dependable quality from harvest to harvest. Beneath this landscape lies a rich tropical savannah ecosystem that sustains fertile soils and contributes to the coffee’s signature smooth character.\u003c\/p\u003e\n\u003cp data-start=\"980\" data-end=\"1360\"\u003eBrazil has long been recognized as the world’s leading coffee producer, and Cerrado coffees are especially valued for their approachable profile, low acidity, and full, rounded mouthfeel. This natural process lot allows the coffee cherries to dry with minimal intervention, concentrating natural sugars and developing deep, comforting flavors that define classic Brazilian coffee.\u003c\/p\u003e\n\u003cp data-start=\"1362\" data-end=\"1695\"\u003eRoasted with precision in Southwest Florida to highlight its inherent sweetness and body, this coffee delivers a rich, velvety cup with notes of baker’s chocolate, brown sugar, toasted walnut, and dried plum. Its smooth texture and gentle acidity create a balanced finish that is both satisfying and easy to enjoy throughout the day.\u003c\/p\u003e\n\u003cp data-start=\"1697\" data-end=\"1859\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cem\u003eThis is more than a cup of coffee. It is an invitation to experience one of the world’s most dependable and beloved origins, crafted with care from farm to roast.\u003c\/em\u003e\u003c\/p\u003e","brand":"ROC COFFEE","offers":[{"title":"Default Title","offer_id":58110906859823,"sku":null,"price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/2525\/2911\/files\/D184EA9B-3AB6-4D78-ACA3-9DCF9C68560E.png?v=1771708844"},{"product_id":"wholesale-organic-ethiopian-guji-light-medium-roast-whole-bean-250g-copy","title":"WHOLESALE Organic Ethiopian Guji Light-Medium Roast Whole Bean 250g","description":"\u003cp data-start=\"0\" data-end=\"394\"\u003eStart your day with a cup that awakens depth and elegance. Our Organic Ethiopian Guji Uraga is a refined and expressive coffee sourced from the Koba area of the Uraga district in Ethiopia’s celebrated Guji Zone. Grown at high elevations between 2000 and 2250 meters above sea level, this coffee develops slowly in the cool highland climate, producing exceptional clarity, aroma, and complexity.\u003c\/p\u003e\n\u003cp data-start=\"396\" data-end=\"830\"\u003eProduced at the Guji-Uraga washing station operated by Kuri Mountain Coffee under the leadership of Habtamu Fekadu Aga, this lot represents the work of approximately 450 small-scale farmers cultivating traditional garden coffee across nearly 500 hectares. The surrounding landscape features rich loamy soil and mountainous terrain adjacent to Dimtu Ambella and Yirgacheffe, conditions that are ideal for producing world-class Arabica.\u003c\/p\u003e\n\u003cp data-start=\"832\" data-end=\"1194\"\u003eVibrant, floral, and citrus-driven cup profiles are cultivated using organic practices by dedicated smallholder farmers, this offering reflects generations of agricultural knowledge and craftsmanship.\u003c\/p\u003e\n\u003cp data-start=\"1196\" data-end=\"1464\"\u003eEthiopia is widely regarded as the birthplace of coffee, and beans from the Guji region are especially known for their lively acidity, floral aromatics, and layered sweetness. Each harvest expresses the unique character of the land, climate, and people who produce it.\u003c\/p\u003e\n\u003cp data-start=\"1466\" data-end=\"1764\"\u003eRoasted with precision in Southwest Florida to highlight its natural brilliance, this coffee delivers a bright and elegant cup with notes of apricot, pineapple, lime, rose hips, and black tea. Its light body and vibrant acidity create a clean, refreshing finish that is both delicate and memorable.\u003c\/p\u003e\n\u003cp data-start=\"1766\" data-end=\"1917\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cem\u003eThis is more than a cup of coffee. It is an invitation to experience one of the world’s most distinctive origins, crafted with care from seed to roast.\u003c\/em\u003e\u003c\/p\u003e","brand":"ROC COFFEE","offers":[{"title":"Default Title","offer_id":58110908072239,"sku":null,"price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/2525\/2911\/files\/2967A664-B48F-45B4-875F-20B48A89DD5C.png?v=1771708843"},{"product_id":"wholesale-organic-ethiopian-yirgacheffe-medium-roast-whole-bean-250g","title":"WHOLESALE Organic Ethiopian Yirgacheffe Medium Roast Whole Bean 250g","description":"\u003cp data-start=\"105\" data-end=\"575\"\u003eStart your day with a cup that awakens depth and elegance. Our Organic Ethiopian Yirgacheffe Chelchele Grade 2 Natural is a refined and expressive coffee sourced from the village of Chelchele in the renowned Yirgacheffe region of Ethiopia. Grown at high elevations between 1900 and 2200 meters above sea level, this coffee thrives beneath the natural canopy of Enset, Albizia, Acacia, Militia, and Polyscias trees in fertile, clay rich soil that nurtures exceptional quality.\u003c\/p\u003e\n\u003cp data-start=\"577\" data-end=\"902\"\u003eCultivated using organic practices by smallholder farmers and plantation farms, this offering comes from Azeb Tadesse Coffee Supply and reflects the heritage and craftsmanship Yirgacheffe is known for. Classified as Grade 2 specialty coffee, it meets Ethiopia’s highest standards for both physical quality and cup excellence.\u003c\/p\u003e\n\u003cp data-start=\"904\" data-end=\"1185\"\u003eProcessed using the natural dry method at the Chelchele Coffee Station, only the ripest cherries are hand selected before being sun dried on raised beds for 12 to 15 days. This careful process allows the fruit to fully mature around the bean, creating a layered and expressive cup.\u003c\/p\u003e\n\u003cp data-start=\"1187\" data-end=\"1470\"\u003eThis natural processed coffee delivers vibrant notes of tropical fruit and ripe plum, balanced with warm brown spice, floral hibiscus, and a smooth black tea finish. It is elegant, aromatic, and complex, perfect for those who appreciate a nuanced and fruit forward coffee experience.\u003c\/p\u003e\n\u003cp data-start=\"1472\" data-end=\"1593\"\u003eRoasted with precision in Southwest Florida to highlight its natural character, this coffee is more than a beautiful cup.\u003c\/p\u003e\n\u003cp data-start=\"1595\" data-end=\"1740\"\u003eIt is not just coffee. It is a movement. A greater mission bringing hope to the hurting, freedom to the bound, and transformation to the nations.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFlavor:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eTropical Fruit, Plum, Brown Spice, Hibiscus, Black Tea\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBody:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eLight\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAcidity:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eBright\u003c\/p\u003e","brand":"ROC COFFEE","offers":[{"title":"Default Title","offer_id":58110911873327,"sku":null,"price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/2525\/2911\/files\/C48AAA93-4D1B-4045-B91B-ABC54DA694C9_3cd7e0e6-96a4-4549-b591-7c9f8828a591.jpg?v=1771708843"}],"url":"https:\/\/roc-coffee.myshopify.com\/collections\/frontpage.oembed","provider":"ROC COFFEE","version":"1.0","type":"link"}